At Dyson we’re committed to ensuring that your personal information is protected and never misused. To make better technology and experiences, we collect information through Dyson websites, the My Dyson app and through our connected machines. We protect that information carefully and handle it with discretion. We’re open about its use and will always make you aware of the information you’re sharing.
“Dyson engineers are focused on making hardware and software work together to develop high performing technology which understands the environment it is in and how to improve it. Our machines are increasingly intelligent, but with knowledge comes great responsibility. We are deliberately lean with the data we capture and handle it with great respect. We treat as a priority the protection of your privacy and the protection and secure storage of your data.”
Effective date: [15/02/2025]
At Dyson, we are committed to protecting your personal data and ensuring transparency about how we collect, use, and share it. This Privacy Policy explains how we handle your personal information when you use our website, contact us, or purchase our products or services.
Dyson Limited is the controller of your personal data.
Contact details:
Registered address: Tetbury Hill, Malmesbury, Wiltshire SN16 0RP, United Kingdom
Data Protection Officer (DPO) contact: privacy@dyson.com
We collect and process different types of personal data depending on your interactions with us. This may include:
Identity data: name, date of birth, gender
Contact data: email address, phone number, billing/shipping address
Account data: login details, purchase history, preferences
Device data: IP address, browser type, operating system
Usage data: website activity, interactions, feedback, and survey responses
Marketing data: your preferences in receiving marketing from us
We may also collect data through cookies and similar tracking technologies. Please see our [Cookie Policy] for more details.
We use your personal data to:
Fulfil orders and provide customer support
Create and manage your Dyson account
Communicate with you about your purchases or account
Send product updates, newsletters, and marketing communications (with your consent)
Improve our website, products, and services
Comply with legal obligations and prevent fraud
Under the UK GDPR, we process your data based on:
Contract: to fulfil our obligations to you
Legal obligation: to meet legal and regulatory requirements
Consent: where you’ve provided your explicit permission (e.g. marketing)
Legitimate interests: to manage and grow our business responsibly
We may share your personal data with:
Trusted third-party service providers, including delivery services, payment processors, IT support
Marketing agencies (only if you opt-in to marketing)
Government authorities or law enforcement when legally required
All partners are required to comply with GDPR and are contractually obligated to protect your data.
Where data is transferred outside the UK or EEA, we ensure it is protected by appropriate safeguards such as:
Standard Contractual Clauses (SCCs)
Transfers to countries with adequacy decisions by the UK or EU
We retain your personal data only for as long as necessary:
To fulfil the purposes outlined in this policy
To comply with legal obligations
To resolve disputes and enforce our agreements
Once data is no longer needed, it is securely deleted or anonymised.
You have the following rights under GDPR:
Access your personal data
Request correction of inaccurate or incomplete data
Request deletion of your data (“right to be forgotten”)
Object to or restrict processing
Data portability
Withdraw consent at any time (where processing is based on consent)
Lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk
To exercise any of your rights, please contact us at: privacy@dyson.com
We use robust security measures including:
Encryption and secure servers
Access controls and internal policies
Staff training and monitoring systems
Our services are not directed to children under the age of 13, and we do not knowingly collect data from them.
We may update this Privacy Policy from time to time. If changes are significant, we will notify you through our website or via email.
Last updated: [15/02/2025]
Your privacy is engineered into everything we do. Privacy policies can be complicated. We’ve tried to make ours as clear as and relevant to you as possible. Select the privacy notice relevant to you.
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